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Results-driven sales manager with 3+ years of experience. Eager to develop and inspire XYZ’s sales team to exceed customer expectations and sales goals. In previous roles boosted activity metrics by 200%, and renegotiated sales deals that earned extra 80K in a single quarter.
Experience
2016–2017 Sales Manager Shawn's Hardware Shack
Carried out monthly marketing plans and maintained internal quality control standards.
Maintained detailed records of the financial services transaction.
Ensured adequate availability of merchandise at all times.
Prepared daily work schedules for and assigned tasks to 20+ employees, scheduled deliveries, and enforced company policy.
Executed local marketing strategies including on-ground door hangers and cold calls in cooperation with the General Manager.
Key Achievement:
Exceeded sales targets and activity metrics by 200% in 2017.
Identified and acquired 30+ new local outlets for lawnmowers and snow blowers that boosted sales by 150% in Q2 and Q4 2017.
2015-2016 Area Sales Representative PepsiCo.
Visited and developed sales outlets based on order placement and merchandising standards.
Executed promotional activities.
Obtained business opportunities, located and developed 20+ new leads.
Communicated the progress of monthly and quarterly initiatives to internal stakeholders.
Identified growth opportunities within territory. Identified 50+ new sales outlets.
Key Achievements:
Exceeded sales targets by 70% in Q4 2016.
Renegotiated and implemented sales deals that brought extra $80K in Q2 2016.
Education
2015 University of California, Santa Barbara BA, Psychology
Associations
National Association of Sales Professionals (NASP)—Member
Certifications
NLP Practitioner Certification
Six Steps to Closing Every Time (NASP)
The Art of Prospecting (NASP)
Interests
Wakeboarding
Foreign languages
Key Skills
Management
Strategic planning
Relationship building
Teamwork
Negotiation
Interpersonal skills
Sales techniques
Communication
Salesforce
MS Office
Languages
German (Advanced)
French (Conversational)
Spanish (Conversational)
Mandarin Chinese (Conversational)
1. Choose the Best Sales Manager Resume Format
Trust is the cornerstone of any successful transaction. The question is: How to make your sales manager resume gain the recruiter’s trust in 7 seconds?
Start with selecting the best sales manager resume format:
The reverse-chronological resumeformat will make your experience and key achievements clearly visible.
Thanks to simple and readable resume fontsthe recruiter will easily navigate from section to section. Choose the range between 10 and 14pt. Write simple headings. Avoid squeezing in too much information and make good use of white space.
The best resume length? A single page. Unless your experience is monumental.
Start your retail sales manager resume with a resume objective, summary, or summary of qualifications. Follow it up with experience and education sections.
Put your sales manager resumeskills in a separate key skill section.Add information on your professional sales certifications and membership in professional sales associations and organizations. Consider adding a section on your interests and hobbies, as well as knowledge of foreign languages.
Expert Hint: If you want your regional sales manager resume to keep its formatting, export it as a PDF file. Plus, the PDF resume format is readable to the ATS.
2. Start with a Sales Manager Resume Objective That Turns Heads
Tickle the recruiter pink from the very start by writing a sales manager resume objective or resume summary that delivers. Here’s a surefire formula that works each and every time.
1. An adjective
2. Job title
3. Years of experience
4. What you can offer and how it will help
5. Your biggest achievement
Sales Manager Resume Summary Example
The bad example not only sounds generic but shows the candidate is more of a taker than a giver. The good example paints a picture of an experienced, qualified candidate who knows what sales management is about, and can prove it with facts and figures. This kind of intro sells.
What If You’ve Got No Experience?
You can’t become a sales manager without previous experience. Simple as that.
If you’re a career changer, you surely have some experience. Maybe not necessarily in the field, but it’s OK as long as it’s relevant. The only difference is that your sales manager resume for entry-level positions would start with a sales manager resume objective, not a summary.
The difference between a resume objective and summary is a matter of semantics. In short: the sales manager resume objective focuses on your achievements and explains why you’re a good fit. Unlike a resume summary which, well, summarizes your professional experience.
Sales Manager Resume—Objective
Just as previously, the most important difference here is that between a taker (bad example) and a giver (good example).
Remember, the best sales manager resume objective should convince the hiring manager you have a lot to offer. And then some more.
Expert Hint: Here’s a trick of the trade. Write your introduction at the very end. When your entire sales manager resume is ready, reread it, pick out the best parts, and put them in your objective statement for sales manager resume.
3. Write the Sales Manager Resume Job Description and Skills Sections
Did you know that the overlap between what you and your competitors offer can be as high as 70%?
It’s devastating—For your competition. Because you are about to learn how to make the most of your 30% value wedge, and craft a magnetic sales manager resume job description. Here’s the secret:
1. Analyze the job posting.
2. Pick out the sales manager resume skills the employer desires.
3. Describe your sales manager experience on the resume in the language of the job posting.
Sales Manager Responsibilities—Resume Example
Let’s break it down now. Why would you write your sales manager resume “in the language of the job posting?” Here’s the thing:
On average, a job opening attracts 250+ candidates. Most of the time resumes for a sales manager are machine-read by the ATS (Applicant Tracking System). The ATS identifies sales manager resume keywords to screen for the qualified candidates.
If you’re fully qualified but happen not to have included the keywords in your sales manager resume, your application may be rejected before any recruiter sees it. Which begs the question: How to impress the hiring manager?
For one thing: use resume action words. A worn out “responsible for” phrase communicates nothing. Your sales manager resume should be full of such words as visited, executed, obtained, communicated, managed, led, etc. They are much more powerful and show what you’re really capable of.
Next, use numbers wherever you can. This is not to say there absolutely must be a number in all sales manager resume bullet points. No. But what you should do is identify up to 2-3 key achievements, and single them out in a separate sales manager resume key skills subsection:
Renegotiated and implemented sales deals that brought extra $80K in Q2 2016.
The ResumeLab builder is more than looks. Get specific content to boost your chances of getting the job. Add job descriptions, bullet points, and skills. Easy. Improve your resume in our resume builder now.
Nail it all with a splash of color, choose a clean font, and highlight your skills in just a few clicks. You're the perfect candidate, and we'll prove it. Use our resume builder now.
What are the best sales manager skills for a resume? To cut a long story short: the ones listed in the job posting. Revisit the job ad to see if the skills are listed by name. Once you have them, put them on your sales manager resume in the key skills section.
Use the lists below to get inspired.
Sales Manager Skills—Resume Examples
Sales Manager—Soft Skills
Relationship building
Leadership
Negotiation
Problem-solving
Adaptability
Time management
Organization
Oral communication
Collaboration
Written communication
Self-motivation
Sales Manager—Hard Skills
Project management
Team management
Conflict resolution
Budgeting
Finance
Negotiating
Strategic planning
Sales techniques
Territory management
Salesforce and other CRMs
MicroStrategy
Oracle Fusions Applications
MS Office
Expert Hint: List the skills you’re really good at. Leave out the ones you only have a basic grasp of. This way your sales manager resume will be free from the so-called presenter’s paradox.
4. Turn Boring Education Into a Reason to Hire You
Education matters. But not that much. After all, it’s a sales manager resume. Not a newbie salesperson resume. It’s OK to limit your resume education section to the graduation date, college name, location, and degree.
Sales Manager Resume—Education
But your additional managerial qualifications are more than welcome. Don’t fail to give them the attention they deserve. Add a resume certification section
Hotel Sales Manager Resume—Certifications
NLP Practitioner Certification
Six Steps to Closing Every Time (NASP)
The Art of Prospecting (NASP)
The same is true about your membership in professional associations and attendance at industry-specific conferences.
Hotel Sales Manager Resume—Associations
National Association of Sales Professionals (NASP)—Member
General Sales Manager Resume—Conferences
2017 Revenue Summit—Panel Moderator
2016 TOPO Sales Summit—Attendee
Expert Hint: On a sales manager resume the education section doesn’t have to be very detailed. But don’t fail to show how you keep growing professionally. Make separate sections for certifications, professional associations, and conferences.
6. Light Up Your Sales Manager Resume With These Extra Sections
Believe in yourself. Offer more than one option. These aren’t catchy slogans. These are some of the most powerful sales strategies.
Don’t be shy. Let your sales manager resume show you can offer even more than the acumen of a seasoned pro. Show the recruiter you’re passionate, engaged, and well-rounded by including extra resume sections on your publications, interests, and knowledge of foreign languages.
Senior Sales Manager Resume Sample—Publications
Selling Power—Interview about developing sales strategies
Internet Retailer—Aritcle on the effectiveness of SEO sales strategies
Auto Sales Manager Resume—Interests
Wakeboarding
Foreign languages
International Sales Manager Resume—Languages
German (Advanced)
French (Conversational)
Spanish (Conversational)
Mandarin Chinese (Conversational)
Expert Hint Double your chances of getting the job by writing a resume cover letter. More than 50% of the recruiters expect to find it attached to your job application.
Double your impact with a matching resume and cover letter combo. Use our cover letter generator and make your application documents pop out.
Want to try a different look? There's 21 more. A single click will give your document a total makeover. Pick a cover letter template here.
Key Points
To write the best sales manager resume:
Choose the best sales manager resume template. An entry-level sales manager resume experience section doesn’t have to be as spacious as that on a senior sales manager resume.
Give your sales manager resume a fantastic look. Stick to one page. Use white space to avoid clutter, and focus on your relevant experience.
Answer a specific job offer. Make sure the sales manager job description on your resume aims at a specific job posting.
Make the most of your education. Mention your professional certifications, membership in professional organizations, and conferences you attended. All these prove you’re serious about professional development.
Add a couple of extras. Show you’re a well-rounded candidate. List your publications, interests, as well as knowledge of foreign languages.
Questions on how to write the best sales manager resume? Want to share advice on how to prepare a resume for sales manager jobs (territory sales manager resume or auto sales manager resume)? We’d love to hear from you. Leave your comment below.
About ResumeLab’s Editorial Process
At ResumeLab, quality is at the crux of our values, supporting our commitment to delivering top-notch career resources. The editorial team of career experts carefully reviews every article in accordance with editorial guidelines, ensuring the high quality and reliability of our content. We actively conduct original research, shedding light on the job market's intricacies and earning recognition from numerous influential news outlets. Our dedication to delivering expert career advice attracts millions of readers to our blog each year.
Experienced in the education management industry, Maciej shares his knowledge for every step of your job hunt, from landing an internship to moving to an executive position. Maciej has helped job candidates at all stages of their career paths, from interns to directors to C-suite members, to thrive in their job. His mission is to help you find the right opportunity and create a job application that gets you the career you deserve.