Account Manager Cover Letter: Sample & 25+ Writing Tips

Jobs are usually comfortably split between requiring a methodical approach with data and numbers, and others requiring the personal touch, the people’s person, the human side. Well, you need both. Not only that, you need to show that right from this cover letter.

It doesn’t matter if you’re more of a Good Will Hunting analyst, or more of a Wolf of Wall Street persuasion master. By the time they’re done with your account manager cover letter, the hiring manager will believe you’re both.

In this guide:

• An account manager cover letter sample that seals the deal.
• The full cover letter format.
• A quick template with blanks that you can have ready inside 15 minutes.

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Have you written your CV yet? Here is our guide:

• Account Manager CV Examples
• Business Development CV Examples
• Project Coordinator CV Examples
• Management CV Examples
• Business Analyst CV Examples
• Data Analyst CV Examples
• Production Manager CV Examples
• Project Manager CV Examples
• CEO CV Examples
• Executive CV Examples
• Operations Manager CV Examples
• Assistant Manager CV Examples
• Program Manager CV Examples
• Business Manager CV Examples
• Consultant CV Examples
• Free CV Examples for All Jobs

Account Manager Cover Letter Example

Meet Larry, an experienced account manager with an impressive track record. The new position requires the exact skills Larry possesses, plus, he has noted several clients left recently, meaning customer retention is a pressing issue at this company. 

See how he approached it:

You can (ac)count that Larry will get the new position.

How to Write an Account Manager Cover Letter

1. Use the Professional Cover Letter Format

When facing clients half the day, and making the numbers work the other half, you’re going to need to pay attention to detail. Your employer will not accept sloppiness or mistakes. On the job, or in the cover letter.

Start with a professional business cover letter format:

• Use a font consistent with your CV font. 
• Write a three-paragraph cover letter.
• Set margins at 1 inch.
• Left-align the parts of your cover letter, and single-space your text.
• Make your cover letter less than a full page.

Now let’s decide what things to include in your cover letter.

2. Make a Header With Your Contact Information

You know how to address a business letter, right? Make sure all the data matches your CV header. Beneath, list the city and date the letter was written. Below, enter the details of the person you’re addressing the letter to. If you don’t know who you’re writing to, use LinkedIn, or just call them up.

Make sure you have these details down:

Cover Letter for an Account Manager: Header 

3. Identify Yourself and the Position

If you’re signing key accounts, you know how to get to the point quickly. Starting your cover letter, introduce yourself right away, list your years of experience and past position, and identify the position you’re applying for. 

You don’t have much time to grab people’s attention—so give them a good reason to keep on reading, like listing one or two of the key requirements of the job and supplying a metric that proves your aptitude in this branch. Think achievements, awards, numbers.

Compare against this template: 

Account Manager Cover Letter Example: Introduction

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Want to try a different look? There’s 18 more. A single click will give your document a total makeover. Pick a cover letter template here.

4. Tell Them Why They Should Choose You

Honestly, they don’t really care what you can do. They only care how well you can do it. This is why every single one of 2-3 achievements you’re going to discuss in the 120 words of your middle paragraph will be backed up with a metric or something of that sort.

Counting out lists of things you have done and know how to do is redundant in the age of the internet, when everyone can find out how to do anything. Show them how well you can do it and let them start spending the money you’re going to make for them today, in their head.

Like this: 

Sample Account Manager Cover Letter: Second Paragraph

5. Show Them Why You Chose Them

The account manager needs to play both sides—they need to see it from their client’s perspective, but still know everything about his own business and toe the line. You need intimate knowledge of the business to strike the best deals.

Start today. Research the business thoroughly and show that you have a genuine connexion and interest in working there. Geneal cover letters won’t cut it.

Fill in the [blanks]:

Account Manager Cover Letter Sample: Third Paragraph

Expert Hint: In the Marketing Agency Growth Report, 12% of agencies report their greatest struggle to be retaining employees. Show the right culture-fit, researching on LinkedIn and the company website.

6. Ask For an Interview And Close the Deal

Are you a deal-maker or a deal-breaker? Don’t pussyfoot around with lukewarm closers. Ask them to talk to you, on the phone or in an interview, and give them a good reason to want to talk to you.

We suggest to not hold back your strongest achievement or talking point all the way up to here—just in case you lose them earlier. The best account manager cover letters mention a huge achievement in passing, and then tease more information about it in this closer.

Strike the right balance between decisive and humble.

Close your cover letter professionally.

Like this:

Account Manager Cover Letter Sample: Sign Off & Call to Action

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Key Points

As you write a cover letter for account manager positions, remember to:

• Copy your CV header to your account manager cover letter, and check the info of the hiring manager.
• Paragraph 1 (40-60 words): State what position you’re applying to, and introduce yourself with a relevant achievement in the first paragraph. 
• Paragraph 2 (80-120 words): Demonstrate your suitability by running through the responsibilities of the job backed up with your achievements and metrics in the second paragraph. 
• Paragraph 3 (60-80 words): Show your research skills by finding out something about the company that’s not necessarily on the website, and wow them with your enthusiasm and drive in the last paragraph. 
• Request an interview and sign formally. 

Do you have any more questions about writing a cover letter for account manager jobs? Did you find our account manager cover letter sample helpful? Leave us a comment, I’ll be more than happy to hear from you!

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